Findings:
U.S. consumers spent $7.4 billion on frozen pizza in the year ending July 2024, surpassing other frozen food categories like breakfast foods, snacks, and baked goods.
Sales of frozen pizza continue to grow, with a 1% increase year-over-year and a 2% increase in units sold during July 2024.
Deli-prepared pizzas also saw strong growth, reaching $1.3 billion in sales for the year, up 6.7%.
Key Takeaway:
Pizza, particularly frozen pizza, remains a staple in American households, with steady growth in both frozen and deli-prepared categories. Grocery retailers are responding by expanding their pizza offerings and forming strategic partnerships to capitalize on consumer demand.
Trend:
The pizza category, especially frozen pizza, continues to grow, with consumers showing an ongoing preference for convenient, easy-to-store food options. Grocers are emphasizing both frozen and prepared pizza to enhance their ready-to-eat offerings.
Consumer Motivation:
Shoppers are driven by convenience, affordability, and the desire for restaurant-quality meals they can enjoy at home. The ability to store frozen pizza and heat it up quickly makes it a popular choice for busy households.
What is Driving the Trend:
Rising food costs, increased interest in convenient and ready-to-eat meals, and retailer promotions are fueling the growth in frozen pizza sales. Grocers are tapping into this demand by offering high-quality, premium frozen pizzas and budget-friendly deals on deli-prepared pizzas.
Who the Article is Referring To:
U.S. consumers, particularly those looking for affordable, convenient meal solutions. The article focuses on both frozen pizza shoppers and those purchasing ready-made pizza from grocery delis.
Description of Consumers, Product or Service:
The consumers referred to are typically price-conscious, convenience-driven individuals and families. The products discussed are frozen pizzas and deli-prepared pizzas available at grocery stores, appealing to shoppers across various income levels and ages.
Conclusions:
Pizza, especially frozen varieties, continues to be a high-performing category for grocers. Retailers that invest in premium pizza offerings, as well as affordable prepared pizza options, can capture a larger share of this growing market.
Implications for Brands:
Brands have an opportunity to innovate within the pizza category by offering premium, authentic, and high-quality frozen pizzas. Partnerships with grocery chains and emphasizing private label brands can also boost visibility.
Implications for Society:
The increased focus on frozen and deli-prepared pizzas reflects broader societal trends toward convenience, affordability, and ready-made meal solutions, especially as food costs rise and people look for alternatives to dining out.
Implications for Consumers:
Consumers benefit from a wider variety of affordable, convenient meal options, with premium frozen pizzas providing restaurant-quality meals at home. However, this convenience could contribute to a growing reliance on frozen foods over fresh ingredients.
Implications for Future:
The pizza category is likely to continue growing, with further innovations in both frozen and prepared pizza offerings. Grocers will keep exploring new partnerships and premium products to meet evolving consumer demands.
Consumer Trend:
Convenient Meal Solutions: Consumers are increasingly seeking out easy-to-prepare, affordable meals that offer quality and convenience, making frozen and deli-prepared pizza a popular choice.
Consumer Sub-Trend:
Premiumization of Frozen Foods: Shoppers are willing to spend more on premium frozen pizzas that offer restaurant-quality ingredients and flavors, showing that frozen food is moving beyond budget-only options.
Big Social Trend:
Shift Toward At-Home Dining: The continued rise in frozen and prepared pizza sales reflects a broader shift towards at-home dining, driven by rising costs of dining out and a desire for convenient meal solutions that don't sacrifice quality.
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