The trend of non-alcoholic beverages is gaining momentum, especially among young consumers. Brands and bars are stepping up to offer a wider variety of alternatives, making it an exciting time for those who choose to be sober or are curious about non-alcoholic options¹.
Here are some key points from recent polls and trends:
1. Market Growth: The market for non-alcoholic alternatives has seen consistent double-digit growth over the last five years. In 2023, it exceeded half a billion dollars in value¹.
2. Younger Generations: The next generation of consumers is drinking less. According to Gallup's latest poll, only 62% of adults under 35 drink at all, down 10 percentage points over the last two decades. Fewer people drink regularly or report excessive drinking¹.
3. Creative Alternatives: Bars and restaurants are now offering more sophisticated non-alcoholic cocktails. These drinks aim to replicate the taste, mouthfeel, and complexity of alcoholic beverages. Ingredients like vegetable glycerin, capsaicin oils, and tannins from teas are used to achieve this¹.
4. Replacing Alcohol: Many non-alcoholic drinkers are replacing their alcoholic counterparts with non-alcoholic options. In the recent poll, 72% of those who drink non-alcoholic beverages had replaced alcohol with these alternatives¹.
5. Advertising Debate: While 51% of respondents believe alcoholic brands should not be banned from sponsoring sports teams and events, opinions on non-alcoholic drink advertising differ. Fewer than 1 in 5 adults think non-alcoholic beverage ads at sports events should be banned, and 16% believe non-alcoholic spirits' TV advertising should be restricted¹.
So, whether you're sipping a smoky lapsang souchong tea cocktail or exploring other creative concoctions, the world of non-alcoholic drinks is expanding, offering something for everyone. Cheers to choice!
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