Findings:
77% of Gen Z respondents (born between 1997 and 2012) love or like driving.
38% of Gen Z respondents prefer SUVs, followed by sedans (26%) and pickup trucks (19%).
Gen Z is interested in a wide range of cars from the past four decades.
Gen Z is heavily influenced by social media, with YouTube (39%) and Instagram (38%) being their top ways to interact with enthusiast vehicles.
The most common car Gen-Z enthusiasts inquire about for insurance coverage is the Mazda Miata (model years between 1990–1998).
Key Takeaway:
Gen Z is a growing force in the collector car community, showing a strong and growing interest in classic and enthusiast vehicles.
Trend:
Gen Z's interest in classic and enthusiast vehicles is a growing trend, driven by their engagement with social media and their desire to participate in a community.
Consumer Motivation:
Gen Z is motivated to engage with classic and enthusiast vehicles by their love of driving, their interest in community, and their exposure to these vehicles through social media.
Driving Trend:
The increasing interest in classic and enthusiast vehicles among Gen Z is driving a new wave of demand for these vehicles, as well as for related products and services like insurance and restoration.
Who are the people the article is referring to?
The article is referring to Gen Z, defined as those born between 1997 and 2012.
Description of the consumer product or service the article is referring to:
The article is referring to collector cars, trucks, and motorcycles.
Age of the consumers:
The consumers in the article are Gen Z, who are typically between the ages of 11 and 26.
Conclusions:
Gen Z is a significant force in the collector car community, and their interest in these vehicles is likely to continue to grow in the future.
Implications for Brands:
Brands should focus on engaging with Gen Z by creating content and experiences that resonate with their interests and values. This includes leveraging social media, creating events and experiences that cater to their interests, and offering products and services that meet their needs.
Implications for Society:
The growing interest in classic and enthusiast vehicles among Gen Z suggests that these vehicles will continue to be a part of our cultural landscape for years to come. This could lead to a resurgence in interest in automotive history and culture, as well as a renewed focus on the importance of driving and car ownership.
Implications for Consumers:
Consumers who are interested in classic and enthusiast vehicles will have more opportunities to engage with these vehicles and participate in the community. This could lead to increased access to information, resources, and events, as well as a greater sense of community.
Implications for the Future:
The future of the collector car community is bright, thanks to the growing interest of Gen Z. This could lead to a new wave of innovation and creativity in the industry, as well as a greater appreciation for the history and culture of the automobile.
Consumer Trend:
A growing interest in classic and enthusiast vehicles among Gen Z.
Consumer Sub Trend:
A preference for SUVs among Gen Z.
Big Social Trend:
The increasing influence of social media on consumer behavior.
Worldwide Social Trend:
The global trend of younger generations expressing interest in vintage and classic items, often fueled by nostalgia and a desire for authenticity.
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