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Writer's pictureInsightTrendsWorld

Insight of the Day: Guests can now book a tattoo package at The Standard's High Line and East Village hotels

Findings:

The Standard hotels in NYC offer a unique "Inked Out" room and tattoo package, in collaboration with Atelier Eva tattoo studio, catering to tattoo tourism.

Key Takeaway:

This package combines luxury hospitality with tattoo culture, providing guests with priority booking and credits toward tattoo sessions.

Trend:

"Tattoo Tourism Meets Luxury Travel"

Consumer Motivation:

Tattoo enthusiasts traveling for high-demand artists they follow on Instagram.

Driving Trend:

The rise of experiential travel and personalized, immersive experiences.

Who the Article Refers To:

Tattoo lovers and travelers looking for distinctive experiences, often younger audiences who follow tattoo artists online.

Description of Consumers, Product, or Service & Age:

Travelers, particularly in the 20-40 age range, interested in tattoos as art and willing to travel for high-end, customized work. These are individuals who value creative expression and seek unique experiences beyond typical tourism.

Conclusions:

The collaboration between The Standard and Atelier Eva effectively taps into the growing demand for experiential travel tied to personal passions like tattoo art.

Implications for Brands:

Hospitality brands can integrate niche experiences like tattoo tourism to differentiate themselves and attract specific interest groups.

Implications for Society:

Tattoo tourism reflects a broader cultural shift toward personalized, meaningful travel experiences where individuals seek to merge creativity, art, and exploration.

Big Trend Implied:

"Experiential and Immersive Travel"

Implication for Future:

Expect more luxury hotels to incorporate artistic or experiential collaborations to create unique, memorable experiences for their guests.

Name of Trend:

"Tattoo Tourism Experience"

Name of Broad Trend:

"Experiential Travel"

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