Detailed Findings:
"Goddess Energy" is predicted to be a major beauty trend in 2025.
Pinterest data shows soaring searches for "goddess energy aesthetic" in two age brackets.
The trend emphasizes self-care, beauty, and wellness, with a focus on luxury and finer things.
Boomers (born 1946-1964) and Gen X (born 1965-1979/80), aged 41-75, are driving the search for this aesthetic.
Key elements of the "Goddess Energy" look include:
Gold in skincare (face and eye masks).
Gold metallic or shimmery eyeshadow.
Gold manicures.
Key Takeaway:
"Goddess Energy," characterized by luxurious self-care and a focus on gold accents in beauty, is expected to be a significant trend in 2025, driven primarily by Boomers and Gen X.
Trends (with Sub-Trends):
Goddess Energy Aesthetic:
Emphasis on luxury, self-care, and wellness.
Use of gold in skincare and makeup (face masks, eyeshadow, manicures).
Aspirational and inspirational imagery.
What is Consumer Motivation:
Desire for self-care and pampering.
Seeking a sense of empowerment and confidence.
Appreciation for luxury and high-end products.
Connecting with a sense of timeless beauty and elegance.
What is Driving the Trend:
Social media trends, particularly on Pinterest.
A desire for positive and aspirational content.
A focus on self-care and well-being.
Motivation Beyond the Trend (Deeper Needs):
A desire for self-worth and feeling valued.
Seeking a connection to inner strength and power.
People the Article is Referring To:
Boomers and Gen X women (aged 41-75).
Beauty enthusiasts.
Pinterest users.
Description of Consumers, Products, or Services:
Consumers seeking luxurious beauty and self-care experiences.
Products: Gold-infused skincare (face/eye masks), gold makeup (eyeshadow, nail polish).
Services: Self-care routines, beauty treatments.
Age of Consumers:
Primarily Boomers (59-78 in 2025) and Gen X (45-60 in 2025), with an age range of 41-75.
Conclusions:
"Goddess Energy" is a significant trend to watch in the beauty industry in 2025.
The trend is driven by older generations seeking luxurious self-care.
Implications for Brands:
Consider incorporating gold into skincare and makeup products.
Target marketing towards Boomers and Gen X with messaging that emphasizes self-care and empowerment.
Implications for Society:
Continued focus on self-care and wellness.
Shifting beauty standards that embrace a wider age range.
Implications for Consumers:
Access to more luxurious and indulgent beauty products.
Opportunity to connect with a sense of self-worth and empowerment.
Implication for Future:
"Goddess Energy" could influence other industries beyond beauty, such as fashion and lifestyle.
Consumer Trend: Luxurious Self-Care
Consumer Sub-Trends: Gold-Infused Beauty, Aspirational Beauty, Age-Inclusive Beauty
Big Social Trend: Focus on Self-Care and Wellness, Positive and Aspirational Content on Social Media
Local Trend: N/A
Worldwide Social Trend: Global emphasis on self-care, beauty, and wellness.
Name of the Big Trend Implied by Article: The Goddess Energy Movement
Name of Big Social Trend Implied by Article: The Self-Care Revolution
Social Drive: Desire for self-worth, empowerment, and well-being.
Learnings for Companies to Use in 2025:
Luxury and self-care are key motivators for older consumers.
Gold is a key element in this trend.
Strategy Recommendations for Companies to Follow in 2025:
Develop products and marketing campaigns that align with the "Goddess Energy" aesthetic.
Target Boomers and Gen X with messaging that resonates with their desire for self-care and empowerment.
Final Sentence (Key Concept): The "Goddess Energy" trend, driven by Boomers and Gen X seeking luxurious self-care experiences, is poised to dominate the beauty landscape in 2025, emphasizing gold accents and a focus on empowerment and well-being.
What Brands & Companies Should Do in 2025 and How:
Develop gold-infused products: Incorporate gold (or gold-toned) ingredients into skincare and makeup formulations. This can include gold particles, extracts, or shimmers.
Create luxurious packaging and branding: Use high-end materials and elegant designs to convey a sense of luxury and exclusivity.
Target marketing towards Boomers and Gen X: Use age-appropriate messaging and imagery that resonates with their values and aspirations. Focus on the benefits of self-care and how these products can enhance their sense of well-being.
Collaborate with relevant influencers: Partner with influencers who appeal to this demographic and embody the "Goddess Energy" aesthetic.
Comments