Findings: Key factors impacting future global food demand include population growth, economic shifts, rising prices, and unpredictable "soft drivers" like social media trends.
Key Takeaway: Global food demand will be shaped by predictable macro factors but challenged by unpredictable trends and price increases.
Consumer Motivation: Desire for affordable, value-driven food options.
Drivers of Trend: Population shifts, economic development, and pricing pressures.
Target Audience: Global consumers, especially in developing countries.
Implications for Brands:
Focus on affordable, essential products, while catering to evolving consumer preferences and economic shifts.
Implications for Society:
Potential shifts in consumption patterns, driven by economic disparity and price sensitivity.
Implications for Consumers:
Higher food prices may drive a focus on essential, value-based foods, with non-essentials being deprioritized.
Implications for the Future:
Expect slower product innovation due to rising costs and changing economic conditions.
Consumer Trend: Value-based consumption of essential foods.
Consumer Sub-Trend: Price sensitivity impacting premium and non-essential food categories.
Big Social Trend: Economic pressure driving changes in food consumption.
Local Trend: Developing countries driving volume growth in food categories.
Worldwide Social Trend: Rising global demand for affordable food options due to population growth and pricing pressures.
Big Trend Name: "Value-Based Consumption Shift"
Big Social Trend Name: "Economic-driven Food Demand"
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