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Writer's pictureInsightTrendsWorld

Insight of the Day: Getting the best prices motivates US shoppers to use retail apps

Findings:

  • 50% of US shoppers use retail apps to get the best prices.

  • 76.5% of US smartphone users are expected to use retail apps in 2024.

  • Consumers use retail apps for various reasons, including accessing loyalty rewards, getting tailored coupons, and checking sales/promotions.

  • 47% of US retailers believe branded apps and loyalty programs engage shoppers.

  • 40% of shoppers use mobile devices for price comparisons while in-store.

  • Retail mcommerce sales are projected to reach $534.88 billion in 2024.

Key Takeaway:

Mobile apps are increasingly important for retailers to engage customers and drive sales, both online and in-store.

Trend:

Shoppers are relying more on mobile devices throughout their shopping journey, from price comparisons to accessing coupons and loyalty rewards.

Consumer Motivation:

  • Finding the best prices.

  • Accessing loyalty rewards and personalized coupons.

  • Staying informed about sales and promotions.

  • Comparing prices and accessing discounts while in-store.

What is Driving the Trend:

  • The convenience and accessibility of mobile apps.

  • The increasing popularity of mcommerce.

  • The desire for personalized shopping experiences.

Who the Article is Referring to:

  • US shoppers, particularly those who use smartphones.

  • US retailers seeking to improve their mobile app strategies.

Description of Consumers/Product/Service:

  • Consumers are increasingly using retail apps to enhance their shopping experience.

  • Retail apps offer features such as price comparisons, loyalty rewards, personalized coupons, and information about sales and promotions.

Consumer Age:

  • The survey focused on US shoppers ages 18-65, indicating that the trend of using retail apps spans across various age groups.

Conclusions:

  • Retailers should prioritize mobile app features that cater to consumers' desire for value, personalization, and convenience.

  • Investing in mobile app development and optimization can lead to increased customer engagement and sales.

Implications for Brands:

  • Brands should focus on creating user-friendly and feature-rich mobile apps that offer value to consumers.

  • They should leverage data-driven insights to personalize the shopping experience and offer targeted promotions.

  • They should integrate their mobile apps with their in-store experience to create a seamless omnichannel shopping journey.

Implications for Society:

  • The rise of mobile app usage in retail could lead to increased convenience and accessibility for consumers.

  • However, it could also exacerbate existing inequalities, as those without access to smartphones or reliable internet may be left behind.

  • There are also privacy concerns associated with the collection and use of consumer data through mobile apps.

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