Summary:
This article explores how convenience stores can leverage their accessible locations and consumer behavior to boost breakfast food sales. It emphasizes that providing convenient, on-the-go breakfast options along with attractive deals like combo meals and limited-time offers (LTOs) can significantly increase consumer appeal and drive revenue.
Findings:
Convenience is key: Consumers primarily choose c-stores for prepared foods due to convenience and the ability to quickly grab items on the go.
Untapped potential in the morning: Although most foodservice purchases occur at lunchtime, c-stores have an opportunity to capitalize on morning commuters seeking fast and easy breakfast options.
Combo deals and LTOs work: Offering deals such as combo meals and LTOs can entice customers to purchase more and attract new clientele.
Promoting at the pump is effective: Advertising deals at gas pumps can draw customers inside and encourage them to explore food options.
Key Takeaway:
C-store retailers can increase breakfast sales by offering a variety of convenient, on-the-go breakfast foods along with appealing deals and promotions, thereby attracting customers who value speed and accessibility.
Trend:
The trend highlighted is the increasing consumer preference for convenient, grab-and-go food options, particularly during busy mornings. C-stores are well-positioned to capitalize on this trend by providing quick and easy breakfast solutions.
Consumer Motivation:
Consumers are motivated by convenience, speed, and value when purchasing food at c-stores. They are seeking options that are easy to eat on the go and fit into their busy schedules, while also offering good value for their money.
Driving Trend:
The fast-paced lifestyles of consumers are driving the demand for convenient food options. People are increasingly looking for quick and easy solutions that fit into their busy schedules, especially during the morning rush.
Target Audience:
The article primarily targets c-store retailers who are looking to boost their breakfast food sales. It also refers to consumers who frequent c-stores, particularly those who purchase prepared foods and beverages. The focus on morning commuters suggests a target audience of working adults who are looking for convenient breakfast options.
Product/Service:
The article promotes Ruiz Foodservice's breakfast food products, including breakfast burritos, empanadas, and Tornados®. These products are positioned as convenient, on-the-go breakfast options for c-store customers.
Conclusions:
C-stores have a significant opportunity to increase breakfast sales by catering to consumers' desire for convenience and value.
Offering a variety of breakfast options, along with attractive deals and promotions, can drive customer traffic and boost revenue.
Promoting deals at the pump and partnering with foodservice providers like Ruiz Foodservice can further enhance c-stores' breakfast offerings.
Implications for Brands:
C-store brands should focus on developing convenient and appealing breakfast options.
They should utilize combo deals, LTOs, and promotions to attract and retain customers.
Partnering with foodservice providers can help c-stores expand their breakfast menus and offer high-quality products.
Implications for Society:
Increased availability of convenient and affordable breakfast options at c-stores can contribute to better nutrition and overall well-being.
It can also support busy individuals in maintaining a healthy lifestyle by providing accessible and on-the-go breakfast solutions.
Big Trend Implied:
The big trend implied is the growing demand for convenience and value in the foodservice industry, particularly in the breakfast segment. Consumers are increasingly seeking quick and easy solutions that fit into their fast-paced lifestyles, while also offering good value for their money. C-stores have a unique opportunity to capitalize on this trend and become a go-to destination for breakfast food.
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