The article highlights a phenomenon termed "menu anxiety" among Gen Z individuals, particularly when dining out. Here's a summary of the key points:
1. Prevalence of Menu Anxiety: A study conducted by British restaurant chain Prezzo found that a significant majority of Gen Z adults (86%) reported experiencing "menu anxiety" when dining in restaurants. This anxiety was defined as feeling stressed or overwhelmed about choosing food from the menu.
2. Factors Contributing to Anxiety: The anxiety appeared to be triggered by various factors, including the perceived high cost of meals, concerns about finding something they like on the menu, and the fear of regretting their order afterward.
3. Impact on Dining Out: Some Gen Z individuals reported extreme levels of anxiety, to the point where they avoided dining out altogether if they couldn't check the menu beforehand. Additionally, a significant portion of respondents (34%) admitted to asking others at the table to speak to waiters on their behalf due to their anxiety.
4. Comparison Across Generations: Similar studies conducted in the United States also found high levels of menu anxiety, with Gen Z and millennials (aged 18–43) more likely to experience anxiety while ordering compared to older generations (Gen X and baby boomers).
5. Broader Context of Anxiety: The article suggests that menu anxiety is part of a larger trend of heightened anxiety among Gen Z individuals. Factors such as the impact of the COVID-19 pandemic and a lack of in-person socialization opportunities may contribute to this anxiety.
6. Expert Insights: Professor Gabriel Rubin of Montclair State University attributes some of the anxiety among Gen Z individuals to a lack of real-world social skills, exacerbated by their reliance on digital communication platforms.
Overall, the article highlights the challenges that Gen Z individuals face when dining out and suggests that menu anxiety may be indicative of broader societal trends regarding anxiety and socialization.
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