Key Findings:
Gen Z is less bothered by AI influencers: They may even be more interested in brands that partner with AI-generated influencers, unlike older generations who tend to be more wary.
Authenticity is less important to Gen Z: Authentic marketing campaigns are less important to them compared to older generations who value it more.
Follower count matters: Gen Z prioritizes social media influencers with a large following.
Implications:
AI presents an opportunity for brands: Companies targeting Gen Z consumers could strategically partner with AI influencers to reach this demographic.
Social media landscape is shifting: Traditional notions of influencer marketing, built on authenticity and personal brands, may be less effective with Gen Z audiences.
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