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Insight of the Day: Gen Z is Obsessed With Sleep. The Travel Industry is Cashing In

This article is about the growing trend of sleep tourism and how the travel industry is catering to travelers who prioritize sleep.

The author, Sarah Kopit, starts the article by sharing her own experience of sleep deprivation as a working mom and travel editor. She then discusses the science of sleep and how important it is for our health.

Kopit then dives into the concept of sleep tourism, which is estimated to be a growing market. Travelers are increasingly willing to pay for amenities and experiences that will help them get a good night's sleep.

The article also details some of the ways that hotels and airlines are catering to sleep-deprived travelers. For example, some hotels are now offering rooms with blackout curtains, noise-cancelling machines, and special lighting designed to promote sleep. Airlines are also experimenting with new seat designs and amenities that will make it easier for passengers to sleep on long flights.

Kopit concludes the article by discussing the importance of circadian science for travelers who experience jet lag. She emphasizes that even the best sleep products and practices won't be effective if you don't adjust your body's internal clock to the new time zone.

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