The article discusses the rise of non-alcoholic beverages, particularly those that are functional and promote health benefits.
Here are the key takeaways:
Non-alcoholic beverage market is growing: The market for non-alcoholic drinks is thriving, driven by a decline in alcohol consumption especially among younger people. Sales are expected to keep growing in the coming years.
Functional drinks are a new trend: This is a new category of non-alcoholic drinks that are infused with ingredients like botanicals and adaptogens to deliver specific health benefits like relaxation or focus.
Traditional companies are entering the market: Even big alcohol companies are creating non-alcoholic options as they see a shift in consumer preferences.
Non-alcoholic drinks cater to a wider audience: These appeal to both younger people looking for healthier socializing experiences and older adults who enjoy the taste without the alcohol.
Concerns exist about the health claims: Some experts are skeptical about the advertised health benefits of functional drinks and recommend whole foods instead.
Overall, the article highlights a growing market for non-alcoholic drinks that offer new flavors, health benefits, and cater to a changing consumer preference for healthier lifestyles.
Comentarios