European tweens are diving into the metaverse, spending virtual money on digital products. Here’s a breakdown of their spending habits:
Virtual Purchases:
45% of European 8-12-year-olds have already bought digital products within games or apps (e.g., skins in Fortnite).
This trend is comparable to European 13-17-year-olds, where 47% have made virtual purchases.
Metaverse Appeal:
Brands should take note: European tweens are actively engaged in virtual worlds.
Despite the media focus on artificial intelligence, investing in platforms like Roblox and Fortnite remains crucial.
Benefits for Brands:
While individual avatar outfits or game add-ons may seem small, the cumulative impact from millions of young players is significant.
Brands can capitalize on selling virtual products, especially since teens often bridge digital and physical purchases.
IRL Influence:
YPulse’s gaming data reveals that teens are drawn to games within their virtual worlds.
Digital purchases can seamlessly translate into real-world products.
As the metaverse continues to evolve, brands have an opportunity to connect with this tech-savvy generation and shape their digital experiences.
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