Insight of the Day: EU consumers not eating enough fruits and vegetables according to WHO

EU consumers are not consuming enough fruits and vegetables, according to the World Health Organization (WHO). These nutrient-rich foods are widely recognized as essential for a healthy, balanced diet. They’re packed with nutrients and fiber, and reducing their consumption is linked to poor health. However, a recent report from the European Fresh Produce Association, Freshfel Europe, reveals that most EU nations fall short of the WHO’s minimum recommended daily intake of fresh fruits and vegetables.

Here are some key points:

1. Low Consumption: Figures show that only six out of the 27 EU member states meet the minimum recommended intake of 400 grams of fresh fruits and vegetables per person per day. The current average consumption is just 350 grams.

2. Reasons for Low Consumption:

• Cost: Food prices have risen due to the impact of the COVID-19 pandemic, climate change, and other regional factors. Food waste throughout the supply chain also contributes to higher costs.

• Income Disparities: Lower-income households struggle to afford fresh produce, affecting their overall diet quality.

• Preference for Convenience Foods: The rise of convenience foods over home cooking has led to decreased fruit and vegetable consumption.

1. Health Implications: Adequate fruit and vegetable consumption reduces the risk of cardiovascular diseases, stomach cancer, and colorectal cancer

Encouraging EU consumers to prioritize fresh produce and addressing affordability and convenience challenges are crucial steps toward better health.

Source: https://www.foodnavigator.com/Article/2024/05/17/eu-consumers-not-eating-enough-fruits-and-vegetables-according-to-who#