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Insight of the Day: Elevating the Beverage Experience: The Crucial Role of Texture

In the beverage industry, there is a shift towards a more complex sensory experience, with a focus on texture as a crucial element in addition to taste. Cara Zhuang, Senior Manager of Asia Pacific Marketing at CP Kelco, highlights the company's commitment to innovation in beverage textures.

Key Points:

  • Texture innovation: CP Kelco offers a range of ingredients and solutions that enable the creation of next-generation beverages with diverse textures, from thin to thick viscosity, and the ability to suspend fun inclusions.

  • Invisible enhancement: CP Kelco's innovative approach allows for the seamless integration of nutritional enhancements, such as vitamins and proteins, without compromising the sensory experience of the beverage.

  • Sustainability: CP Kelco demonstrates a strong commitment to sustainability through practices such as upcycling and the use of biomass boilers, setting a benchmark for ecological stewardship in the industry.

  • Non-alcoholic beverages: CP Kelco provides solutions to replicate the complex textures and mouthfeel of alcoholic beverages in non-alcoholic options.

  • Plant-based alternatives: The company offers ingredients like KELCOGEL® Gellan Gum to create creamy, dairy-alternative beverages without sacrificing taste or texture.

  • Future outlook: CP Kelco continues to explore new sensory experiences to cater to different consumption occasions, generational preferences, and health and wellness needs.

Overall, CP Kelco is at the forefront of beverage innovation, helping to redefine the beverage experience by emphasizing the importance of texture and delivering solutions that meet evolving consumer demands for taste, nutrition, and sustainability.

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