Travelers perceive AI technology for trip planning as a valuable tool, but they also emphasize the importance of human interaction. Here are the key points from the provided information:
Justfly.com, an online travel agency, uses generative AI to provide intelligent recommendations and after-sales support.
While chatbots offer efficiency, 90% of survey respondents consider human interaction important when seeking assistance.
35% of respondents find human interaction "very important" for flight and hotel bookings, and 29% value planning travel itineraries with a live person.
Some travelers, particularly Baby Boomers (45%) and Gen X respondents (42%), express skepticism and concerns about AI technology, such as data breaches and trustworthiness for trip planning.
AI can enhance efficiency in travel planning, but travelers still desire personalized assistance.
Finding the right balance between AI-driven recommendations and human touch is crucial for travel agencies.
Travelers appreciate the convenience of AI but also value the reassurance and human interaction in the trip planning process.
In conclusion, travelers see AI as a useful tool for trip planning, but they also want the reassurance and personalized assistance that human interaction provides. Striking a balance between AI and human touch is essential for a seamless travel experience.
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