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Insight of the Day: Disney to ‘focus on quality’ as it plans to cut output – including Marvel movies

Disney's Strategy Shift:

  • Focus on Quality over Quantity: Disney is scaling back movie releases, particularly within the Marvel Cinematic Universe, to prioritize quality and reduce the risk associated with box office flops.

  • Addressing Recent Movie Losses: This move comes after several recent high-budget Disney films have underperformed, suggesting a need for a more strategic approach.

  • Prioritizing Established Franchises: Iger emphasizes the importance of sequels and known franchises, which have the benefit of built-in audiences and lower marketing costs.

Implications:

  • A More Selective Approach: Disney will be more careful in greenlighting new projects, potentially focusing on fewer but higher-quality films.

  • Potential Impact on the MCU: Fans can expect fewer Marvel movies and likely a stronger focus on well-established characters and storylines.

  • Spotlight on Streaming: Disney's success in the streaming market is a significant factor in this strategy shift, with original content potentially being prioritized for platforms like Disney+.

Other Important Points:

  • Disney+ Success: The surprise profitability of Disney+ signals a positive trajectory in the streaming wars.

  • Shareholder Reaction: Despite positive streaming results, Disney's falling share price reflects investor concerns about the slower-than-expected subscriber growth and overall profit forecasts.

Additional Questions to Consider:

  • How will the "fewer, but better" approach change the landscape of the MCU?

  • Could this lead to more Disney films, especially animated features, being released directly to streaming?

  • How will this strategy impact Disney's competition with other studios and streaming platforms?

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