Cookie Trends: Flavor and Texture
Classic Favorites Still Dominate: Chocolate chip and chocolate chunk remain top sellers, along with nostalgic flavors.
Culinary Flavors Elevate Classics: Vanilla bean, brown butter, and sea salt/salted caramel enhance traditional cookies for a premium experience.
Cookie Dough as a Flavor: Chilled cookie dough inclusions emulate the appeal of raw dough.
Premium Ingredients for Indulgence: Vanilla bean and buttercream fillings add a touch of luxury.
Texture as a Key Trend: Crunchy textures, achieved through inclusions or format, make cookies more snackable and versatile.
Nuts for Texture and Appeal: Walnuts add a satisfying crunch, protein, and a premium image.
Implications for Bakeries
Balance innovation with consumer love for traditional cookies.
Explore culinary flavors and premium ingredients for a sophisticated twist on classics.
Play with textures – crunchy, crispy, chewy – to expand snacking occasions.
Consider nuts like walnuts for their flavor, texture, and health appeal.
Example
The article highlights The Greater Goods brand, which uses organic almond flour for texture and a focus on healthy, socially-conscious ingredients.
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