Key Points from A+E Networks:
Discoverability as Retention Tool: Helping viewers easily find content they'll enjoy keeps them engaged for the long term, making discoverability key to subscriber retention.
Focus on Genre: A+E, known for factual content, aims to offer viewers fresh, relevant experiences within their preferred genres (like true crime).
Metadata Matters: Leveraging metadata in show descriptions, imagery, etc., improves search results and recommendations, enhancing discoverability.
Additional Insights from Samsung TV Plus:
Blending Curation and Personalization: Effective discoverability combines expert content curation with device-level personalization (understanding viewing times, likely demographics, etc.).
Overall Takeaways:
Discoverability is Not Just About Acquisition: While new viewer acquisition is important, helping existing viewers find new things they'll love is crucial for reducing churn and building loyalty.
Importance of Genre and Metadata: Understanding a platform's niche and using rich metadata optimizes content recommendations.
Personalization Without Deep User Profiles: Platforms can still tailor discoverability by analyzing device-level data and viewing patterns, even without detailed user profiles.
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