Consumers' Interest in Extended Reality for Personalized Shopping
Rise of Extended Reality in eCommerce:
Consumers are increasingly drawn to extended reality (AR and VR) to enhance their shopping experiences and make them more personalized and engaging.
Companies like Perfect Corp. are leveraging AR try-on options in beauty and fashion industries to meet consumer demands for immersive experiences.
Demand for Personalization:
Consumers seek personalized and diverse experiences from mobile apps, driven by the desire for self-expression and creativity.
The focus on personalization extends to targeted offers, with 83% of shoppers expressing interest in personalized deals according to a PYMNTS Intelligence report.
Retailers Embracing AR and VR:
Retail giants like Walmart and Amazon are integrating AR and VR technologies to enhance customer experiences.
Walmart is expanding its Beauty Virtual Try-On capabilities, while Amazon offers AR trial features for brands like Adidas, Ray-Ban, and L’Oreal.
Apple's Entry into Extended Reality:
The launch of the Apple Vision Pro headset introduced new eCommerce experiences, with retailers like Lowe’s and J. Crew using VR tools to enhance the shopping journey.
This signals a growing trend of immersive technologies shaping the future of online shopping.
Consumer Interest in Extended Reality:
Research indicates a significant interest among consumers in using VR to preview products in their environment before purchase.
Immersive technologies like VR and AR provide a more comprehensive understanding of products, enabling better-informed buying decisions and reducing return rates.
Benefits of Extended Reality:
AR and VR allow customers to visualize products in real-world settings, such as furniture in their homes or clothing on their bodies, leading to a more engaging shopping experience.
These technologies help bridge the gap between online and physical shopping, offering a new dimension of interactivity and convenience for consumers.
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