FindingsThe Oterra survey reveals a growing consumer interest in exploring unconventional food colors, beyond traditional favorites like orange and yellow. Consumers expressed nuanced color preferences influenced by region, product type, and emotional associations. Pink and green sauces, as well as red and purple noodles and burger buns, stood out as unexpected favorites. While black ranked low in appeal, it was noted for its elegance and mystery, and its acceptance varied by application.
Key TakeawayFood manufacturers have an opportunity to innovate with nontraditional color palettes, leveraging regional and emotional preferences to create visually appealing products that resonate with specific markets.
TrendThe push toward creative food coloration aligns with the broader trend of enhancing sensory experiences to attract adventurous consumers.
Consumer MotivationConsumers are motivated by novelty, visual appeal, and the excitement of discovering unexpected color-flavor pairings.
What Is Driving the TrendGlobalization, social media influence, and the increasing importance of sensory-driven experiences are driving this trend, along with a growing appreciation for food as a form of self-expression.
Who Are the PeopleThe survey targets global consumers across 10 countries (e.g., U.S., Brazil, India, China), representing diverse ages, lifestyles, and cultural preferences, with a focus on individuals interested in culinary exploration.
Description of Consumers, Products, or ServicesThe survey focused on savory applications such as sauces, snacks, noodles, and burger buns, identifying preferences for colored versions of traditionally plain products. These products appeal to younger, social-media-savvy audiences and adventurous eaters across all demographics.
ConclusionsColor preferences are deeply tied to cultural and emotional contexts, offering opportunities for brands to create regionally tailored, visually exciting products.
Implications for BrandsBrands should embrace nontraditional food colors as a differentiator and market these products with an emphasis on regional relevance and emotional resonance.
Implications for SocietyThe trend promotes greater appreciation for culinary diversity and could lead to expanded palates and cross-cultural exchange.
Implications for ConsumersConsumers stand to benefit from more diverse and exciting food experiences, challenging traditional norms of food presentation and flavor expectations.
Implications for FutureAs interest in sensory food experiences grows, color innovation will become a key driver of product differentiation in the food and beverage industry.
Consumer TrendThe desire for novelty and visual appeal in everyday food products.
Consumer Sub-TrendRegionally tailored product development based on cultural and emotional color associations.
Big Social TrendThe rise of sensory-driven consumerism, where taste, sight, and emotional engagement are intertwined.
Local TrendPreferences for specific colors in food vary significantly by region, reflecting local tastes and cultural influences.
Worldwide Social TrendGlobal consumers increasingly embrace the intersection of creativity and food, breaking traditional norms.
Name of the Big Trend Implied by Article“Visual Flavor Innovation.”
Name of Big Social Trend Implied by Article“Sensory-Centric Consumerism.”
Social DriveThe increasing role of aesthetics and emotional connections in food consumption, driven by social media and global cultural exchange.
Learnings for Companies to Use in 2025
Regional customization is crucial—invest in understanding localized preferences.
Experiment with untraditional colors for traditional foods to surprise and delight consumers.
Use storytelling in marketing to connect colors with emotions and cultural narratives.
Strategy Recommendations for Companies to Follow in 2025
Innovate with unexpected color palettes: Develop bold, colorful variations of plain products to capture consumer curiosity.
Leverage augmented reality (AR): Use tools like Oterra’s app to test and market colorful food concepts with minimal risk.
Target social media audiences: Highlight visually striking products to engage younger consumers who share their food experiences online.
Collaborate regionally: Partner with local influencers and chefs to create culturally resonant products.
Educate consumers: Link colors with specific emotions or experiences to deepen product appeal.
Final SentenceThe article underscores a shift toward "Visual Flavor Innovation", where vibrant, unexpected food colors drive consumer interest and redefine culinary experiences.
What Brands & Companies Should Do in 2025 and How to Do ItTo capitalize on this trend, brands should embrace bold color innovations, regionally adapt products, and market them with an emphasis on aesthetics and emotional engagement. Leveraging AR tools, social media, and local partnerships can amplify the appeal of colorful offerings, turning food into a multisensory, shareable experience.
Comments