Based on the provided article about consumers focusing on natural ingredients and protein to improve health, here is a summary of key points:
Importance of Ingredients: Consumers are increasingly considering natural ingredients as a crucial factor in their purchasing decisions, particularly in light of the impact of diet on health, especially during the pandemic.
Healthy Diet: More than 40% of consumers are prioritizing a healthy and nutritious diet to enhance their well-being, with an emphasis on fresh and natural ingredients with high nutritional value.
Ingredient Information: Consumers are paying more attention to ingredient information on product packaging, with around one third always checking ingredients. Many are looking to reduce their consumption of artificial ingredients.
Natural Foods: Natural foods are perceived as providing sufficient nutrients for a healthy diet, with a majority of consumers preferring natural options for a healthy lifestyle.
Popular Natural Ingredients: Mushrooms like maitake, lion’s mane, and chaga are gaining popularity. Products featuring these mushrooms have shown significant growth rates in new product launches.
Protein Focus: Protein remains a key focus for consumers, with 42% considering it the most important ingredient. Millennials and Gen Z are particularly interested in protein in their diets.
Diversification of Protein Usage: Protein is expanding beyond traditional categories like sports nutrition products. There is a rising trend of incorporating protein into desserts, ice cream, and snacks, with a notable increase in product launches featuring protein claims.
Overall, the trend indicates a growing awareness among consumers about the importance of natural ingredients and protein in promoting health and well-being.
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