Insight of the Day: Consumers dislike brands using AI images of people, report finds

Consumer Sentiment on AI Images

• Demand for Transparency: 90% of consumers globally want to know if an image is AI-generated.

• Authenticity Matters: 87% consider authenticity in images important. People dislike feeling misled by AI imagery.

• Industry Variation: Healthcare, financial services, and travel are seen as particularly vulnerable to backlash over AI image use.

Trust and Perception

• Growing Distrust: 76% of consumers agree they're reaching a point where they can't distinguish real images from AI-generated ones.

• Less Misleading: AI images of non-human subjects are considered less deceptive than those featuring people or products.

Implications for Brands

• Authenticity is Key: Brands should prioritize transparency and carefully consider how they use AI-generated images.

• Getty's Position: This report is noteworthy as Getty Images itself offers an AI image generation tool.

Key Takeaway

The growing use of AI-generated images requires brands to be transparent about their use and focus on maintaining authenticity. Otherwise, they risk losing consumer trust, especially in sectors where authenticity is highly valued.

Source: https://www.campaignlive.com/article/consumers-dislike-brands-using-ai-images-people-report-finds/1871025