Insight of the Day: Confectionery brands are blending pink lemonade into the latest launches

The FoodNavigator-USA article discusses how confectionery brands are incorporating pink lemonade into their latest products to cater to consumer demand for layered flavors. Highlighted at the Sweets & Snacks Expo, brands like Hershey's KitKat and Smart Sweets have launched pink lemonade-flavored items. This trend is driven by the sweet and tart notes of pink lemonade, appealing to young consumers and enhancing the snacking experience. The flavor's popularity is reflected in new product offerings and collaborations, indicating its growing presence in the market.

Source: https://www.foodnavigator-usa.com/Article/2024/05/28/How-confectionery-brands-are-blending-pink-lemonade-into-the-latest-launches