Findings: Cold coffee drinks are rapidly outpacing hot options, driven by Gen Z's preference for visually appealing, unique flavors. Starbucks, for example, reports 75% of its beverage sales are now cold, while trending flavors like iced matcha-strawberry lattes and seasonal pumpkin foam espresso have gained popularity for their aesthetic appeal on social media.
Key Takeaway: The coffee market is shifting toward cold, customizable, and visually striking beverages that cater to Gen Z's taste for novelty and social media-friendly presentation.
Trend: Cold, visually engaging coffee drinks with innovative flavors.
Consumer Motivation: Gen Z consumers are drawn to unique flavors and the shareable aesthetics of layered, colorful beverages.
Driving Trend: Gen Z's purchasing power, climate impact awareness, and social media influence drive this trend.
Target Audience: Primarily Gen Z and younger millennials who are both environmentally conscious and engaged on social media.
Product or Service Description: Cold coffee drinks and non-coffee alternatives (e.g., matcha, chai) with flavor innovations and oat milk options for a lower carbon footprint.
Consumer Age: Mostly Gen Z (approx. ages 18-26) and young millennials.
Conclusions: As consumer preferences shift, coffee shops and cafes must offer unique cold drinks with appealing visuals and sustainable ingredients to meet the new demand.
Implications for Brands: Coffee brands should focus on expanding cold drink offerings and seasonal flavor options, while also embracing sustainable, plant-based ingredients like oat milk.
Implications for Society: This shift supports reduced environmental impact through plant-based milk options and reduced reliance on traditional coffee-growing practices affected by climate change.
Implications for Consumers: Consumers can enjoy innovative, guilt-free beverages that align with both environmental consciousness and personal expression.
Implications for Future: Cold coffee and flavor experimentation may continue to grow, with more emphasis on sustainability and reduced environmental impact.
Consumer Trend: Aesthetic, plant-based cold coffee drinks with seasonal flavor twists.
Consumer Sub-Trend: Visual appeal and flavor innovation in beverages, such as layered and colorful drinks.
Big Social Trend: Health and environmental consciousness paired with social media-driven personalization.
Local Trend: Rising interest in cold, oat milk-based drinks in cafes across regions influenced by Gen Z.
Worldwide Social Trend: Climate-aware consumption and the rise of visually appealing, plant-based beverages.
Name of the Big Trend Implied by Article: "Cold Coffee Revolution."
Name of Big Social Trend Implied by Article: "Sustainable, Aesthetic Beverage Culture."
Social Drive: Environmental concerns and social media's influence on beverage preferences.
Strategy Recommendations for Companies in 2025: Coffee brands and cafes should introduce customizable, cold drink options with unique, seasonal flavors and sustainable ingredients like oat milk. Marketing should leverage social media to highlight the visual appeal and environmental benefits of these products, targeting younger, eco-conscious consumers.
Final Sentence (Key Concept): In 2025, brands should embrace the "Cold Coffee Revolution," offering eco-friendly, visually compelling beverages with unique flavors to captivate Gen Z and strengthen their market presence in the evolving coffee culture.
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