Findings:
Gen Z consumers prioritize fast preparation times, easy-to-prepare meals, and single-serve packaging for fresh chicken.
Convenience is a major factor in their choice, purchase, and preparation of fresh meat.
They are more likely to use online channels for purchasing and rely on AI tools for food purchase information.
While open to plant-based alternatives, they are reluctant towards lab-grown meat.
Sustainability and corporate responsibility are important factors influencing their purchasing decisions.
Key takeaway:
The chicken industry needs to adapt to the changing preferences of Gen Z consumers by prioritizing convenience, offering online purchasing options, and focusing on sustainability.
Trend:
The trend is towards convenience, personalization, and ethical consumption in the food industry.
Consumer motivation:
Consumers are motivated by convenience, health & wellness concerns, and sustainability.
What is driving the trend:
Busy lifestyles, changing dietary preferences, and increasing awareness of environmental and social issues are driving this trend.
Who are the people the article is referring to:
The article is referring to Gen Z consumers, typically aged between 18-24 years old.
Description of the consumers' product or service the article is referring to:
The article is referring to fresh chicken products.
Conclusions:
The chicken industry needs to innovate and adapt to meet the evolving needs of Gen Z consumers. This includes focusing on convenience, online sales, and sustainable practices.
Implications for brands:
Brands need to prioritize convenience, offer online purchasing options, and communicate their sustainability efforts to appeal to Gen Z consumers.
Implications for society:
This trend could lead to a shift towards more sustainable and ethical food production practices.
Big trend implied:
The big trend implied is the growing importance of convenience, personalization, and ethical consumption in the food industry.
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