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Insight of the Day: Chicken will continue to meet the needs of consumers in 2035

Findings:

  • Gen Z consumers prioritize fast preparation times, easy-to-prepare meals, and single-serve packaging for fresh chicken.

  • Convenience is a major factor in their choice, purchase, and preparation of fresh meat.

  • They are more likely to use online channels for purchasing and rely on AI tools for food purchase information.

  • While open to plant-based alternatives, they are reluctant towards lab-grown meat.

  • Sustainability and corporate responsibility are important factors influencing their purchasing decisions.

Key takeaway:

  • The chicken industry needs to adapt to the changing preferences of Gen Z consumers by prioritizing convenience, offering online purchasing options, and focusing on sustainability.

Trend:

  • The trend is towards convenience, personalization, and ethical consumption in the food industry.

Consumer motivation:

  • Consumers are motivated by convenience, health & wellness concerns, and sustainability.

What is driving the trend:

  • Busy lifestyles, changing dietary preferences, and increasing awareness of environmental and social issues are driving this trend.

Who are the people the article is referring to:

  • The article is referring to Gen Z consumers, typically aged between 18-24 years old.

Description of the consumers' product or service the article is referring to:

  • The article is referring to fresh chicken products.

Conclusions:

  • The chicken industry needs to innovate and adapt to meet the evolving needs of Gen Z consumers. This includes focusing on convenience, online sales, and sustainable practices.

Implications for brands:

  • Brands need to prioritize convenience, offer online purchasing options, and communicate their sustainability efforts to appeal to Gen Z consumers.

Implications for society:

  • This trend could lead to a shift towards more sustainable and ethical food production practices.

Big trend implied:

  • The big trend implied is the growing importance of convenience, personalization, and ethical consumption in the food industry.

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