Key Findings:
Increased Demand for In-Car Video: Consumer interest in in-car video entertainment is growing, with a majority of respondents wanting screens in both front and rear cabins.
Radio Still Reigns: While video consumption is on the rise, AM/FM radio remains the most popular in-car entertainment choice.
Short Videos Dominate: Short videos like those on YouTube and TikTok are the primary type of video consumed in cars, except for during long trips or EV charging sessions.
EV Charging Opportunity: As EV adoption grows, video consumption during charging sessions is expected to increase.
Smartphone as Primary Screen: Currently, smartphones are the most popular in-car screens, but this may change with the introduction of more built-in screens.
High-End Market Potential: Luxury and ultra-luxury car buyers show the highest interest in built-in screens and advanced video features.
Key Takeaways:
Opportunity for Content Providers: The growing demand for in-car video presents a significant opportunity for content owners and video entertainment services.
Focus on Seamless Entertainment: Consumers are interested in seamless entertainment experiences that allow them to continue watching content from home in their cars.
Premium Features for High-End Market: Luxury and ultra-luxury car manufacturers should focus on offering advanced video features like IMAX movie experiences to cater to their target audience.
Trends:
Shift Towards In-Car Video: Consumers are increasingly using their cars for more than just transportation, opening up new opportunities for in-car entertainment.
Rise of EV Adoption: The growing adoption of electric vehicles will likely lead to increased video consumption during charging sessions.
Demand for Seamless Experiences: Consumers want seamless entertainment experiences that integrate with their home entertainment systems.
Premiumization of In-Car Entertainment: High-end car manufacturers are focusing on offering premium in-car entertainment features to differentiate themselves.
Conclusions:
The connected car entertainment landscape is evolving rapidly, with video consumption playing an increasingly important role. Content owners and video entertainment services have a significant opportunity to tap into this growing market by offering engaging and seamless experiences tailored to in-car consumption.
Implications for Brands:
Content Creation: Develop video content specifically designed for in-car consumption, focusing on short-form and easily digestible formats.
Partnerships: Collaborate with car manufacturers to integrate video entertainment services into new car models.
Subscription Models: Offer subscription-based video services tailored to in-car consumption, providing access to a wide range of content.
Advertising Opportunities: Explore advertising opportunities within in-car video platforms to reach a captive audience.
Data-Driven Insights: Utilize data and analytics to understand consumer preferences and tailor content offerings accordingly.
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