Trends in Canadian Dining Habits
Dining Out Less, Takeout Up: Frequency of dining out has decreased slightly, while takeout orders are on the rise (31% of Canadians order takeout at least weekly).
Cost and Time Sensitivity: Rising prices and limited time are causing more people to choose takeout or cook at home. Price increases significantly impact restaurant choices.
Delivery Discontent: Many Canadians prefer picking up orders to avoid hefty delivery fees.
Human Interaction Still Valued: Despite the convenience of technology, Canadians still enjoy aspects of traditional dining experiences like:
Physical menus
Server interaction
Supporting local restaurants
Implications for Restaurants
Value is Key: Price sensitivity is high. Focus on competitive pricing, value meals, and promotions.
Streamline the Experience: Long wait times for tables and delivery are deterrents. Consider technology to improve efficiency.
Personalization Matters: Even with tech, human interaction with servers remains important for many customers.
Promote Local Angle: Emphasize community connection and support for local businesses, as this resonates with diners.
Additional Considerations
Delivery Alternatives: Exploring pick-up discounts or partnerships with lower-cost delivery services could address fee concerns.
Tech-Savvy, but Not Tech-Only: Balance digital tools for convenience with the personal touch diners still value.
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