Findings: The practice of manifesting—thinking goals into reality—has gained significant popularity, particularly during the pandemic, and is now part of the trillion-dollar global wellness market. Celebrities like Dua Lipa have endorsed it, contributing to its growth. Online influencers like Alicia Tghlian and manifestation experts like Emma Mumford have turned this trend into profitable businesses through content creation, book deals, coaching, and wellness retreats.
Key Takeaway: Manifesting has become a mainstream component of the booming wellness industry, attracting a diverse demographic. Despite some criticism, such as the correlation between belief in manifesting and financial risk, the practice is expected to continue growing.
Trend: Manifesting has transitioned from a niche spiritual practice to a widespread part of the wellness and self-help industries, fueled by social media and influencer marketing. Searches for manifesting skyrocketed during the pandemic, and the trend continues to expand across platforms like TikTok and Instagram.
Consumer Motivation: People, especially younger audiences, are drawn to manifesting for self-empowerment, positive thinking, and personal development. Influencers like Tghlian and Mumford make it accessible through online content, retreats, and coaching sessions, offering a pathway to personal and financial success.
What is Driving the Trend: The rising focus on mental health, personal empowerment, and financial success during and after the pandemic has driven manifesting’s popularity. Influencer culture and celebrity endorsements have further accelerated the trend’s reach.
Who are the People Referenced: Alicia Tghlian (influencer), Emma Mumford (author and manifestation coach), and celebrities like Dua Lipa who publicly support the idea of manifesting. The trend attracts people of all ages, from 18 to 70+.
Description of Consumers, Product, or Service: Consumers are individuals interested in self-development, mental wellness, and financial success, engaging with content like manifestation coaching, books, retreats, and social media posts. The products and services include content creation, coaching sessions, wellness retreats, and self-help books.
Conclusions: Manifesting is a growing, profitable segment of the wellness industry, though it remains controversial due to financial risks associated with aspirational thinking. However, its cultural prominence, driven by social media influencers and celebrity endorsements, positions it for continued growth.
Implications for Brands: Wellness brands and influencers can capitalize on this trend by offering manifestation-related products and services such as coaching, retreats, and content. Authenticity and ethical marketing will be critical to maintaining trust with audiences.
Implication for Society: The manifesting trend reflects a larger societal movement toward self-empowerment and personal growth within the wellness industry. However, there may be potential pitfalls, such as increased susceptibility to financial risks or unrealistic expectations.
Big Trend Implied: Manifesting and Wellness—part of the larger self-help and personal empowerment market.
Implication for Future: The wellness industry, including manifesting, will likely continue growing, with more brands and influencers joining the space. Consumers will need to balance optimism with caution, particularly regarding financial decisions.
Name of Trend: Manifesting in the Wellness Market
Name of Broad Social Trend: Self-Empowerment and Personal Growth in Wellness
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