top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: Can We Please Let Croissants Be Croissants?

Findings:

  • Recent croissant trends prioritize visual appeal over taste and texture, resulting in dense, greasy pastries.

  • The use of molds to create unique shapes prevents laminated dough layers from expanding properly during baking.

Key Takeaway:

Taste and texture should be prioritized over visual appeal in pastry-making.

Trend:

There is a growing trend of prioritizing aesthetics over quality in croissant baking, often resulting in subpar products.

Conclusions:

  • Croissant trends that focus on visual appeal often sacrifice the quality and flavor of the pastry.

  • Bakers and consumers should prioritize taste and texture over aesthetics when it comes to croissants.

  • There are alternative pastry options (like danishes) for those who prefer a denser texture.

Implications for Brands:

  • Brands should prioritize the quality and taste of their croissants over trendy shapes and appearances.

  • Focus on using high-quality ingredients and proper baking techniques to create flaky, airy croissants.

  • Educate consumers about the importance of taste and texture, and the potential drawbacks of trendy pastries.

  • Consider offering alternative pastry options for consumers who prefer different textures.

By prioritizing quality over trends, brands can build a loyal customer base that appreciates authentic, delicious croissants.

0 views0 comments

Comments


bottom of page