Findings:
Gen Z is shifting towards snacking over traditional meals, with 55% combining multiple snacks into one meal.
Cakes and biscuits have seen significant growth, with indulgent, late-night snacks targeting the evening market and driving sales.
Key Takeaway:
The growing trend toward snacking over structured meals is reshaping the market for cakes and biscuits, with a focus on indulgence and convenience.
Trend:
Grazing and Snacking: Consumers, particularly Gen Z, are moving away from traditional meals and favoring snacks throughout the day.
Consumer Motivation:
Consumers seek convenient, indulgent snacks that fit their busy, non-traditional eating habits.
What Is Driving the Trend:
Lifestyle changes and busy schedules have led consumers, particularly Gen Z, to replace meals with snacks. The desire for indulgence and variety also contributes to this shift.
Who Are the People the Article is Referring To:
The article refers to Gen Z consumers and the general population who prefer snacks over meals, as well as brands innovating in the cakes and biscuits category.
Description of Consumers, Product, or Service:
Gen Z and other consumers increasingly prefer snacking over full meals, driving demand for convenient, indulgent snacks such as cakes and biscuits.
Conclusions:
The snacking trend is reshaping the cakes and biscuits industry, with brands innovating to meet demand for evening indulgence and portable formats.
Implications for Brands:
Brands should invest in indulgent, portable snacks to appeal to snacking consumers, particularly in the evening and on-the-go markets.
Implications for Society:
As society moves away from traditional mealtimes, consumers are embracing flexibility in their eating habits, with more grazing and snacking throughout the day.
Implications for Consumers:
Consumers benefit from more convenient snack options but face potential overindulgence, particularly with sweet and indulgent products.
Implications for the Future:
The shift towards snacking will continue to drive product innovation in the cakes and biscuits sector, particularly in areas like portability and healthy indulgence.
Consumer Trend:
Grazing Culture: Consumers, particularly younger generations, are shifting away from three square meals a day in favor of flexible, snacking-based eating habits.
Consumer Sub-Trend:
Indulgent Snacking: Evening snacks and indulgent products, such as chocolate-laden biscuits and cake bars, are becoming key drivers in the snacking market.
Big Social Trend:
Convenience and Flexibility: Consumers are prioritizing convenience in their eating habits, reflecting broader societal shifts towards flexibility in lifestyle choices.
Worldwide Social Trend:
Rise of On-the-Go Snacking: Globally, there’s an increase in portable snack options, particularly as people continue to prioritize convenience and indulgence over traditional meal structures.
"Cake around the clock" refers to the idea that cakes, once reserved for specific occasions or meals, are now being enjoyed at any time of day. With the rise of snacking and flexible eating habits, consumers are increasingly turning to cakes as snacks or indulgences throughout the day, rather than only as desserts. The snacking trend, especially driven by Gen Z, has created demand for more convenient, portable cake formats, allowing cakes to fit into various eating moments like morning treats, mid-afternoon pick-me-ups, or late-night indulgences.
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