Findings:
Buns and rolls are experiencing steady growth in the market, driven by consumer demand for affordable, elevated dining experiences at home.
The center store buns and rolls segment accounted for 80% of the $5.6 billion category and saw a 7.6% dollar growth in the 52 weeks ending Feb. 25.
Perimeter buns and rolls performed even better, with a 10.8% increase in dollars.
In-store bakery buns saw a 10% year-over-year increase in consumption.
Key Takeaway:
Consumers are seeking restaurant-quality experiences at home, and buns and rolls offer an affordable and convenient way to elevate meals.
Trends:
Premiumization: Brands are introducing buns and rolls in premium flavors like brioche, pretzel, and Hawaiian, as well as other regionally inspired offerings.
Better-for-You Options: Buns and rolls with cleaner labels and other better-for-you benefits are gaining popularity.
Smaller Sizes and Counts: Smaller sizes and counts are driving consumption, appealing to single-person households and those seeking portion control.
Conclusions:
Buns and rolls are a growing category in the baking industry, driven by consumer demand for affordable, convenient, and premium options.
The in-store bakery is playing a significant role in this growth, offering fresh and premium solutions that elevate mealtimes at home.
Implications for Brands:
Focus on Innovation: Brands should continue to innovate with premium flavors, better-for-you options, and smaller sizes and counts to cater to evolving consumer preferences.
Highlight Versatility and Convenience: Brands should emphasize the versatility and convenience of buns and rolls to appeal to a wider range of consumers and usage occasions.
Promote In-Store Bakery Offerings: Retailers should invest in their in-store bakeries to offer fresh and premium buns and rolls that attract consumers seeking an elevated dining experience at home.
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