Boots has revealed its top beauty trend predictions for 2024, based on data from over 16 million active Boots Advantage Card holders and in-house expertise across beauty and wellness. Here are the five trends set to dominate this year and beyond:
1. Beauty Boosters
- Bold colors and playful textures are making a comeback.
- Brands are introducing sensorial textures and experimenting with formats like jellies and foams, along with color-changing cosmetics.
- Examples include Milk Makeup's Cooling Water Jelly Tint and NYX Professional Makeup's Duck Plump Lip Gloss.
- A resurgence of color-adaptive makeup products reacting to individual pH levels is observed.
- Soap & Glory is launching Spectacu-Lips pH Lip & Cheek Glow Oil to capitalize on this trend.
2. The Longevity Effect
- Consumers are shifting the narrative around aging to focus on keeping skin healthy for longer.
- "Longevity" is identified as beauty's buzzword for 2024, with a focus on smart choices for future skin health.
- Shoppers are actively seeking products to prolong skin longevity, with increased searches for 'skin repair'.
- 'Retinal' is highlighted as a key ingredient to watch, with a 73% increase in Google searches over the past year.
3. Bio-Beauty
- Brands are adopting a gentler approach to beauty by bio-engineering products leveraging the power of nature.
- Increasing allergies and sensitivities are driving the trend, with growing searches for 'sensitive skin' and 'natural skincare'.
- 'Natural skincare' was the top claim in UK facial skincare launches in the last quarter of 2023.
4. Conscious Routines
- The link between beauty regimes and health is strengthening, with a focus on protection, prevention, and nurturing internal health to enhance external beauty.
- Consumers are incorporating vitamins and supplements into their daily routines, leading to an 18% increase in sales of beauty vitamins at Boots.
These trends reflect the evolving consumer preferences towards self-expression, skin health, natural products, and holistic beauty routines in the beauty and wellness industry for 2024 and beyond.
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