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Insight of the Day: Black Friday 2024: Underconsumption vs Spend Now Streaming

Findings

  1. Consumer Spending: Expected to reach $125 billion during the Thanksgiving/Black Friday weekend, a 5% drop from 2023, likely due to economic and climate concerns.

  2. Shopping Plans: 90% of Americans plan to shop during the Black Friday weekend, with 64% intending to shop online.

  3. Spending Cuts: 27% of Americans plan to spend less than they did in 2023, and 25% of Brits intend to spend less during the Black Friday and Cyber Monday sales.

  4. Discount Skepticism: 40% of Brits believe high discounts of 50% or more during Black Friday sales are not believable.

  5. Intentional Purchases: 58% of British Black Friday shoppers intend to buy items they had already been considering at a discounted price.

Key Takeaway

Black Friday 2024 is marked by cautious consumer spending, with a focus on value and skepticism towards high discounts.

Trend

The trend is underconsumption vs spend now streaming.

Consumer Motivation

  • Economic Concerns: Consumers are motivated by economic uncertainties, leading them to be more cautious with their spending.

  • Value for Money: There is a strong focus on finding value for money, driving the popularity of discounts and intentional purchases.

What is Driving the Trend

  • Economic Instability: Ongoing economic instability and high inflation are driving cautious consumer spending.

  • Climate Concerns: Environmental concerns are also influencing consumer behavior, leading to more mindful spending.

Who Are the People the Article is Referring To

  • General Consumers: Individuals affected by economic challenges and climate concerns.

  • Value Seekers: Consumers who prioritize value for money and are skeptical of high discounts.

Description of Consumers’ Product or Service and Their Age

  • Products/Services: A wide range of products, including electronics, clothing, and household items.

  • Age Group: All age groups, with a notable influence from younger consumers who are more likely to shop online.

Conclusions

Black Friday 2024 is characterized by cautious consumer spending, with a focus on value and skepticism towards high discounts.

Implications for Brands

  • Value Proposition: Brands need to emphasize value for money and offer genuine discounts to attract cautious consumers.

  • Transparency: Clear and believable discount offers are crucial to gaining consumer trust.

Implications for Society

  • Economic Resilience: The trend towards cautious spending can contribute to greater economic resilience.

  • Consumer Awareness: Increased consumer awareness of value and sustainability can drive positive changes in the market.

Implications for Consumers

  • Better Value: Consumers can benefit from more value-driven shopping options.

  • Informed Choices: Greater access to information allows consumers to make more informed purchasing decisions.

Implications for Future

  • Continued Caution: The trend of cautious spending is likely to continue as economic challenges persist.

  • Innovation: Brands will need to innovate to meet the changing needs and preferences of consumers.

Consumer Trend

  • Underconsumption vs Spend Now Streaming

Consumer Sub Trend

  • Value-Driven Purchases

Big Social Trend

  • Economic Shifts

Local Trend

  • Regional Preferences in Shopping

Worldwide Social Trend

  • Global Economic Challenges

Name of the Big Trend Implied by Article

  • Underconsumption vs Spend Now Streaming

Name of Big Social Trend Implied by Article

  • Economic Shifts

Social Drive

The drive towards cautious spending and value for money.

Learnings for Companies to Use in 2025

  • Embrace Value: Focus on offering value-driven products and services.

  • Transparency: Ensure discount offers are clear and believable to gain consumer trust.

Strategy Recommendations for Companies to Follow in 2025

  1. Emphasize Value: Highlight the value and quality of products to attract cautious consumers.

  2. Transparency: Provide clear and believable discount offers to build consumer trust.

  3. Innovate: Continuously innovate to meet the evolving needs and preferences of consumers.

Final Sentence (Key Concept) Describing Main Trend from Article

Black Friday 2024 is marked by cautious consumer spending, with a focus on value and skepticism towards high discounts.

What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It

Brands should focus on offering value-driven products, ensuring transparency in discount offers, and continuously innovating to meet the evolving needs of consumers.

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