Findings:
Healthier and indulgent options are both gaining traction in 2025, with consumers seeking a balance between sustainability, health, comfort, and indulgence.
The six key trends identified in Bidfood’s 2025 Food and Drink Trends survey include:
Flavours Less Travelled: 55% of consumers are eager to explore global cuisines like Southern US, Turkish, Greek, Argentinian, Portuguese, and Swiss.
Closer to Home: 43% of consumers are interested in trying Scottish, Welsh, and Irish cuisine, supporting local suppliers.
Buns and Bowls: There is a growing demand for on-the-go options such as poké, Buddha bowls, and premium sandwiches.
Friendly Fibre: 38% of consumers believe that high-fibre foods can taste good, contributing to the healthy eating trend.
Proactive Practices: 70% of consumers prioritize sustainability, seeking venues that engage in eco-friendly practices such as food waste reduction and regenerative farming.
Chocolicious: Over 80% of consumers view chocolate as an affordable luxury, driving demand for indulgent desserts and hot drinks.
Key Takeaway:
Consumers in 2025 are balancing adventurous eating experiences with comfort, indulgence, and sustainability, with a strong emphasis on health-conscious and eco-friendly practices.
Trend:
Balanced Indulgence: Consumers are embracing both healthier, high-fibre foods and indulgent treats like chocolate, reflecting a balance between health and comfort.
Consumer Motivation:
Consumers are motivated by a desire to explore new flavors, maintain healthy lifestyles, indulge in affordable luxuries, and make environmentally responsible choices.
What is Driving the Trend:
Sustainability and Health: Growing awareness of environmental issues and personal health is driving consumers toward more sustainable, health-focused dining options.
Who are the People Referred to in the Article:
The article refers to UK consumers, particularly adults who dine out and are interested in exploring new global flavors, healthy eating, and sustainable food options.
Description of the Consumers:
These are adventurous eaters who are open to trying new cuisines but also value comfort, indulgence, and sustainability. They range from younger, health-conscious individuals to those seeking traditional, comforting flavors.
Conclusions:
Consumers in 2025 are seeking a balance between health and indulgence, with a focus on sustainability. Operators and chefs have opportunities to innovate with global flavors, while also addressing consumers’ demands for eco-friendly practices.
Implications for Brands:
Opportunity for Premiumization: Brands can leverage consumers' desire for indulgence and premium experiences by offering innovative yet comforting menu items.
Sustainability Focus: Brands must prioritize sustainability, including sourcing practices, waste reduction, and eco-friendly certifications to attract conscious consumers.
Implications for Society:
The emphasis on sustainability reflects a societal shift towards greater environmental consciousness. The growing focus on gut health and fiber-rich foods signals a trend toward improved dietary habits.
Implications for Consumers:
Consumers will increasingly look for restaurants and brands that offer both indulgent treats and health-focused, sustainable options. Their preferences are shaping the future of dining experiences, where both personal and environmental well-being are key considerations.
Implication for the Future:
As sustainability and health continue to rise in importance, the future of dining will see more demand for environmentally friendly, innovative food offerings that balance indulgence with wellness.
Consumer Trend:
Sustainability and Health Consciousness: Consumers are balancing a desire for new culinary experiences with the need for healthy and sustainable food choices.
Consumer Sub-Trend:
Affordable Indulgence: Despite health-conscious trends, indulgent treats like chocolate are viewed as affordable luxuries that consumers are unwilling to forgo.
Big Social Trend:
Eco-Conscious Consumerism: Consumers are increasingly factoring sustainability and ethical practices into their dining choices, reflecting a broader societal trend toward responsible consumption.
Local Trend:
Consumers in the UK are particularly interested in supporting local suppliers and exploring traditional yet comforting regional cuisines, such as Scottish, Welsh, and Irish dishes.
Worldwide Social Trend:
Global Culinary Exploration: Across the world, consumers are eager to explore new, less familiar flavors, while maintaining a focus on health and sustainability.
Name of the Big Trend Implied by Article:
Balanced Indulgence and Sustainability: Consumers are seeking indulgence and comfort while also prioritizing health and eco-friendly practices.
Name of Big Social Trend Implied by Article:
Sustainable and Health-Focused Dining: The trend towards balancing indulgence with health-conscious and eco-friendly eating choices is shaping the food and beverage industry.
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