The article discusses several key trends in the hospitality food sector for 2024:
1. Authenticity: Consumers are showing a growing interest in authentic dishes that reflect the country of origin or specific cooking styles. This trend is driven by a desire for genuine culinary experiences, even if they are from different parts of the world. British consumers are particularly interested in exploring Caribbean, Mexican, and Eastern European cuisines.
2. Emphasis on British Produce: Despite the interest in global cuisines, there's still a strong preference for dishes made with British ingredients. Consumers value the provenance of ingredients, with over 75% preferring British-sourced items. Restaurants are leveraging this trend by highlighting the origin of their ingredients and even charging premium prices for dishes made with British produce.
3. Health-Conscious Choices: There's a shift towards healthier dining options, with consumers opting for dishes that promote well-being. This includes a focus on gut-friendly foods, low-fat and low-sugar options, and meals rich in vitamins and minerals. Plant-based options are also gaining popularity, with over half of UK consumers willing to reduce their meat and animal product intake.
4. Value for Money: While consumers are conscious of their spending, they still prioritize value for money when dining out. This extends beyond just the cost of the meal and includes factors such as dining experience, ambience, and the restaurant's commitment to values like authenticity and healthy options.
5. Foodservice Delivery: The foodservice delivery sector is experiencing growth, expected to increase by just under 3% in 2024. This growth is attributed to consumers seeking convenience without compromising on the quality of food. Value for money remains a crucial factor in this segment as well.
Overall, the trends suggest a continued focus on authenticity, health-consciousness, and value for money in the hospitality food sector in 2024.
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