top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: Almost quarter of big fashion brands have no decarbonisation plan, report finds

Findings:

  • Nearly a quarter of the world's biggest fashion brands lack public decarbonization plans.

  • Only four out of 250 brands meet the UN's emissions reduction targets.

  • Most brands don't have coal phaseout or renewable energy targets.

  • The industry lacks transparency regarding production volumes and support for workers affected by climate change.

Key Takeaway:

The fashion industry is lagging in its efforts to address climate change, with a lack of transparency and insufficient action from many major brands.

Trend:

There's a growing demand for sustainability and ethical practices in the fashion industry, but many brands are not meeting these expectations.

Consumer Motivation:

Consumers are increasingly concerned about the environmental and social impact of their fashion choices and are demanding greater transparency and action from brands.

Driving Trend:

  • Growing awareness of the fashion industry's environmental footprint.

  • Increasing concerns about climate change and its impact on supply chains and workers.

  • Pressure from consumers and advocacy groups for greater sustainability and ethical practices.

People Referred to in the Article:

  • Maeve Galvin, global policy and campaigns director at Fashion Revolution

Description of Consumers, Products, or Services and their Age:

  • Consumers: Environmentally conscious individuals who are concerned about the sustainability and ethical practices of fashion brands.

  • Products/Services: Fashion products from various brands and retailers.

  • Age: Not explicitly mentioned, but likely a mix of age groups, with younger generations showing a greater interest in sustainability.

Conclusions:

  • The fashion industry needs to take more significant action to address its environmental impact and support workers in its supply chains.

  • Brands need to be transparent about their climate goals, actions, and progress.

  • There is a need for greater accountability and investment in sustainable practices.

Implications for Brands:

  • Brands need to develop and implement comprehensive decarbonization plans.

  • They should set ambitious emissions reduction targets and publicly report on their progress.

  • They should invest in renewable energy, phase out coal, and support workers affected by climate change.

  • Transparency and communication with consumers about sustainability efforts are crucial.

Implications for Society:

  • The fashion industry's environmental impact needs to be addressed urgently to mitigate climate change.

  • Protecting the rights and well-being of supply chain workers is essential.

  • Consumers have the power to drive change by demanding greater sustainability and ethical practices from brands.

Big Trend Implied:

The big trend implied is the growing demand for sustainability and ethical practices in all industries, including fashion. Consumers are increasingly holding brands accountable for their environmental and social impact, and those that fail to address these concerns risk losing market share and reputation.

Comments


bottom of page