top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: 6 things consumers want from food and drink manufacturers

Findings:

  • Consumers' priorities are shifting from cost-focused decisions to valuing sustainability, product variety, and brand loyalty.

  • Health-conscious choices are important, with a focus on high-protein and locally produced items, though low-calorie options are less critical.

What UK consumers expect from food and drink manufacturers:

  1. Sustainability: Consumers increasingly demand sustainability but are unwilling to pay more for it. This requires manufacturers to incorporate sustainable practices without passing additional costs onto consumers.

  2. Brand Loyalty: With economic stability improving, brand loyalty is regaining importance. Consumers are more inclined to stick with trusted brands.

  3. Product Variety: There is a growing desire for a wider range of products, which contrasts with recent trends where brands and retailers have reduced their offerings.

  4. Value for Money: Although price is still a consideration, it has become less critical as consumers’ financial situations stabilize. They now focus more on overall value rather than just cost.

  5. Health-Conscious Choices: Health remains a priority, particularly high-protein and locally produced foods. However, low-calorie options are not as essential, reflecting complex consumer health preferences.

Key Takeaway:

  • While cost is still relevant, consumers are now placing more emphasis on overall value, including sustainability and brand loyalty. Manufacturers need to balance these demands without increasing prices.

Trend:

  • The trend is towards more sustainable, diverse, and health-conscious food and beverage products, with consumers seeking value beyond just low prices.

Consumer Motivation:

  • Consumers are motivated by a combination of factors: sustainability, health, and brand trust. As their financial situations improve, they seek more from their purchases than just affordability.

What is Driving the Trend:

  • Economic stabilization, including easing inflation and modest wage growth, has enabled consumers to prioritize value, sustainability, and health over mere cost.

Who are the People Article is Referring To:

  • The article refers to UK consumers, particularly those who have experienced an increase in household income over the past year.

Description of Consumers, Product, or Service:

  • The consumers are likely middle-aged (due to the economic focus) and are looking for food and drink products that offer sustainability, health benefits, and variety without a significant price increase.

Conclusions:

  • The economic recovery has led to more complex consumer demands. Brands must adapt to these changes by balancing cost management with the delivery of sustainability and variety.

Implications for Brands:

  • Brands need to invest in sustainable practices and product diversification without increasing prices. Maintaining brand loyalty through a strong omnichannel presence is also crucial.

Implications for Society:

  • A growing emphasis on sustainability and health in consumer choices suggests a societal shift towards more responsible consumption, potentially leading to broader environmental and health benefits.

Big Trend Implied:

  • The big trend is a shift from price-driven consumer behavior to a more value-oriented approach that incorporates sustainability, health, and brand loyalty. Brands that can adapt to these demands without raising costs will be better positioned for success.

ความคิดเห็น


bottom of page