Key Points:
Tubi, a free ad-supported streaming service, has gained significant popularity, with over half of U.S. adults having used or expressing interest in it.
Its growth has been substantial, rising from 6% of U.S. adults in 2019 to 41% in 2024.
Tubi distinguishes itself by focusing on on-demand content.
Trend:
The rise of free, ad-supported streaming services like Tubi indicates a growing preference for cost-effective entertainment options.
Consumer Motivation:
Consumers are motivated by the desire for accessible and diverse entertainment without the burden of subscription fees.
What's Driving the Trend:
Increasing costs of subscription-based streaming services.
The desire for more flexible and affordable entertainment choices.
The appeal of a wide variety of content without commitment.
Target Audience:
U.S. adults, particularly those interested in free, on-demand streaming services.
Product/Service:
Tubi, a free ad-supported streaming platform offering a variety of on-demand content.
Conclusions:
Tubi's growth demonstrates the success of its business model and the increasing demand for free streaming options.
The platform's focus on on-demand content differentiates it from other free services.
Tubi's user base is likely to continue expanding as consumers seek cost-effective entertainment solutions.
Implications for Brands:
Brands can leverage Tubi's platform to reach a large and engaged audience through targeted advertising.
The growing popularity of ad-supported streaming services presents opportunities for brands to explore alternative advertising channels.
Implication for Society:
Increased accessibility to free entertainment options.
Potential for a wider reach and impact for content creators.
May lead to a shift in the overall streaming landscape, with more platforms adopting ad-supported models.
Big Trend Implied:
The rise of ad-supported streaming services reflects a growing preference for flexible and affordable entertainment choices. This trend challenges the dominance of subscription-based models and creates new opportunities for advertisers and content creators.
The Insights
One in five Tubi users follow NCAA college football 'very closely,' compared to 1-in-10 who do not use Tubi.
About 60% of people who use Tubi often are interested in eating value menu fast-food items, almost double the rate of non-users.
Tubi users are nearly two times more likely to drive a truck than non-users of the platform.
More than 75% of Tubi fans use a second screen such as a smartphone when watching TV, versus just under 55% of non-fans.
Fashion trends have ‘a lot’ of influence on what Tubi users wear, about six times more than non-users.
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