Key Findings:
Miniature cocktails are in demand: Nearly half of British drinkers, particularly Gen Z, desire "baby" versions of their favorite cocktails.
Mixed cocktail shots preferred: A third of Brits prefer mixed cocktail shots over traditional single-spirit shots.
Social media influence: 15% of Gen Z consumers are eager to share pictures of miniature cocktails on social media.
Higher spending on shots in London: Londoners are willing to spend more on shots than the national average.
Shift in consumer preferences: Consumers now value taste and aesthetics when choosing shots, with the rise of "miniature" cocktail shooter shots.
Key Takeaway:
The trend of miniature cocktails and mixed cocktail shots is gaining momentum in the UK, driven by consumer preferences for taste, aesthetics, and social media sharing, particularly among Gen Z.
Trend:
The rise of miniature cocktails and mixed cocktail shots reflects a shift in consumer preferences towards more flavorful and visually appealing options in the shots category.
Consumer Motivation:
Consumers are motivated by the desire for a more sophisticated and enjoyable shot experience, with a focus on taste, presentation, and social media shareability.
Driving Trend:
The trend is driven by the popularity of the "Baby Stout" trend, the desire for variety in shots, and the influence of social media platforms like Instagram and TikTok.
Target Consumers:
The target consumers are primarily Gen Z and those aged 35-44, who are more likely to try and share miniature cocktails on social media.
Conclusions:
The growing popularity of miniature cocktails and mixed cocktail shots presents a significant opportunity for brands to innovate and cater to the evolving preferences of consumers in the UK.
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