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Insight of the Day: 38% Of Americans Want Just Gasoline-Powered Cars

Findings:

  • A recent KPMG survey shows Americans still prefer gasoline-powered vehicles over hybrids (HEV) and electric vehicles (EV), even when prices and features are comparable.

  • Only 20% of respondents would choose an EV.

Key Takeaway:

  • Despite advancements in EV technology, gasoline-powered cars remain more popular among American consumers.

Trend:

  • There is a slow transition from gasoline vehicles to EVs, with many consumers concerned about charging times and infrastructure.

Conclusions:

  • Automakers may need to balance between promoting EVs and continuing to offer gasoline-powered options to meet current consumer preferences.

Implications for Brands:

  • Consumer Expectations: Automakers should address concerns about EV charging infrastructure and times.

  • Market Strategy: A balanced approach in promoting both EVs and gasoline-powered vehicles can cater to diverse consumer preferences.

  • Communication: Emphasize the practicality and reliability of EVs to shift consumer attitudes.

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