Findings:
A recent KPMG survey shows Americans still prefer gasoline-powered vehicles over hybrids (HEV) and electric vehicles (EV), even when prices and features are comparable.
Only 20% of respondents would choose an EV.
Key Takeaway:
Despite advancements in EV technology, gasoline-powered cars remain more popular among American consumers.
Trend:
There is a slow transition from gasoline vehicles to EVs, with many consumers concerned about charging times and infrastructure.
Conclusions:
Automakers may need to balance between promoting EVs and continuing to offer gasoline-powered options to meet current consumer preferences.
Implications for Brands:
Consumer Expectations: Automakers should address concerns about EV charging infrastructure and times.
Market Strategy: A balanced approach in promoting both EVs and gasoline-powered vehicles can cater to diverse consumer preferences.
Communication: Emphasize the practicality and reliability of EVs to shift consumer attitudes.
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