The article discusses the rising trend of protein-rich snacks catering to health-conscious consumers who prefer familiar flavors. Highlighted products include Barebells' Cookies & Caramel protein bar, Elavi’s high protein brownie, and Whisps' Popped Very Cheddar cheese snacks. These snacks emphasize convenience, flavor, and clean ingredients to appeal to younger demographics replacing traditional meals with snacks. For more details, you can read the full article here.
Key insights related to protein snacks:
Natural = Healthy:
Consumers associate natural ingredients with healthfulness in snacks.
Attributes that make a snack healthy include:
No additives/preservatives (40% of consumers).
No artificial ingredients (34%).
Natural ingredients/clean label (33%).
A natural ingredient list is essential for a snack to be perceived as healthy
High Protein:
Protein-rich snacks are a major trend. Consumers are gravitating toward protein-fortified products such as bars, ready-to-drink (RTD) shakes, and powdered shakes.
In the US, Europe, and Asia, protein consumption has increased across all age groups, with 32-45-year-olds showing the most prominent rise.
Protein pancakes, breakfast cereals, and RTD shakes are favored choices, emphasizing the importance of protein for satiety and morning meals.
Opportunities and Challenges:
While protein snacks are popular, there’s room for expansion:
Barriers: Value, relevance, and taste are key barriers for protein bars.
Consumer Preference: “Great tasting” is the most important attribute for protein snacks.
Preferred Protein: Whey protein is the top choice among consumers
In summary, protein snacks offer a healthy way to satisfy hunger, aid weight management, and support muscle recovery. Brands that focus on natural ingredients and address taste preferences can capitalize on this growing trend. Whether it’s a protein bar, cookie, or shake, consumers are increasingly seeking convenient and flavorful ways to incorporate protein into their snacking routines
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