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Inside of the Day: Protein snacks ride the healthy indulgence line with familiar flavors

The article discusses the rising trend of protein-rich snacks catering to health-conscious consumers who prefer familiar flavors. Highlighted products include Barebells' Cookies & Caramel protein bar, Elavi’s high protein brownie, and Whisps' Popped Very Cheddar cheese snacks. These snacks emphasize convenience, flavor, and clean ingredients to appeal to younger demographics replacing traditional meals with snacks. For more details, you can read the full article here.

Key insights related to protein snacks:

  1. Natural = Healthy:

  1. High Protein:

  1. Opportunities and Challenges:

In summary, protein snacks offer a healthy way to satisfy hunger, aid weight management, and support muscle recovery. Brands that focus on natural ingredients and address taste preferences can capitalize on this growing trend. Whether it’s a protein bar, cookie, or shake, consumers are increasingly seeking convenient and flavorful ways to incorporate protein into their snacking routines

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