Jeni Castro, the founder of Coffee Dose, shares her journey and insights on building a unique coffee shop brand:
Background:
Serial entrepreneur with experience in various industries.
Founded Coffee Dose with no prior coffee experience.
Grew Coffee Dose to five locations in six years.
Currently seeking a strategic partner for further expansion.
Differentiation:
Coffee Dose stands out with its unique branding and fun atmosphere.
Offers a "diner experience" with a vibrant pink and teal aesthetic.
Serves fresh, high-quality coffee and food with unique names and health-conscious options.
Aims to create a positive vibe for customers, referring to themselves as "vibe dealers."
Challenges:
Faces disrespect in the male-dominated coffee industry.
Overcomes this by focusing on exceptional quality and unique branding.
Growth and Vision:
Excited about finding the right partner to expand globally.
Believes in her vision and manifestation to achieve success.
Strives to own and operate as many shops as possible.
Advice for Entrepreneurs:
Embrace risk-taking and follow your intuition.
Surround yourself with inspiring and successful people.
Believe in your dreams and manifest your goals.
Personal Passions:
Mother of two children.
Enjoys traveling, eating, and staying in hotels.
Listens to murder podcasts.
Mentorship:
Inspired by Alli Webb, the founder of Drybar.
Values the importance of building a strong team and having a clear vision.
Overall:
Jeni Castro's entrepreneurial journey is a testament to the power of passion, creativity, and resilience. Her unique approach to branding and her focus on creating a positive customer experience have been key to the success of Coffee Dose. As she seeks to expand her brand globally, Castro's story serves as an inspiration for aspiring entrepreneurs and a reminder that with the right mindset and approach, anything is possible.
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