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Innovation of the Day: Plant-Based Ice Cream Bites

Product Highlights:

  • Plant-Based: These bites cater to the growing demand for plant-based indulgences.

  • Flavor Variety: Vanilla, Chocolate, and Caramel provide classic options.

  • Sensible Indulgence: 30-calories per bite allows for portion control and customization.

  • Grab and Go: Pouch packaging offers convenient, on-the-go snacking.

Key Trends:

  • Customization: Consumers want control over their snack portions, and these bites deliver.

  • Plant-Based Convenience:  Busy consumers seek out tasty, ready-to-eat, plant-based options.

  • Indulgence with Benefits: The dark chocolate coating provides both a decadent touch and potential health benefits of dark chocolate.

Industry Implications:

  • Plant-Based Growth:  Over the Moo taps into the expanding market for delicious and innovative plant-based treats.

  • Snacking Innovation:  The product responds to the need for convenient, portionable, and satisfying snack options.

  • Chocolate Exploration:   Plant-based snacks with indulgent chocolate elements open up new possibilities in the chocolate industry.

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