top of page

Innovation of the Day: Low-Alcohol White Wines

Bread & Butter’s classic Chardonnay is one of the brand’s top-performing varietals and Sliced Chardonnay is a bright, well-balanced wine with just 85 calories per serving and 9% ABV. This white wine is full of tropical fruit notes, a hint of almond and rich vanilla, and it speaks to a new generation of wine drinkers interested in moderation and mindful consumption.

"Our consumers are consciously making decisions to moderate their consumption and we want to be where our consumers are going," said Patrick Cramb, VP of Global Marketing for Bread & Butter Wines, "By mirroring the classic Bread & Butter Chardonnay taste profile, we are providing a familiar style to current fans, while also bringing in new shoppers with a wine that truly tastes like the varietal it represents."

Bread & Butter Sliced is the first subline for Bread & Butter.

Comentários


bottom of page