Sol de Janeiro is expanding significantly into the sun care market, marking a strategic move for the Brazilian body care brand. To spearhead this expansion and promote its new range of sun care products, Sol de Janeiro has teamed up with influencer Sofia Richie Grainge.
Sofia Richie Grainge will serve as the face of Sol de Janeiro's Rio Radiance SPF 50 Sunscreen collection, which is at the forefront of the brand's new 'Sunscreen Worthy of Your Skin' campaign. This multimedia campaign highlights the importance of sun protection while celebrating diverse skin types and sun protection needs.
The Rio Radiance SPF 50 Sunscreen collection features the Rio Radiance SPF 50 Body Lotion, Rio Radiance SPF 50 Body Spray, and the Rio Radiance SPF 50 Body Oil.
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