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Innovation of the Day: Iced Tea-Infused Vodka Beverages

### Surfside Canned Cocktails Making Waves in the United States

- Overview:

- Surfside, a range of canned cocktails blending iced tea with vodka, has rapidly gained popularity in the Ready-to-Drink (RTD) category.

- The cocktails feature premium vodka, real tea, 100 calories with zero bubbles, and have seen remarkable growth, surpassing 1.3 million cases in their second year on the market, with a 563% increase compared to the previous year.

- With an alcohol by volume of 4.5%, Surfside offers flavors like Iced Tea + Vodka, Peach Tea + Vodka, Half & Half + Vodka, and Lemonade + Vodka, catering to warm weather activities such as boating, beach outings, and live events.

- Key Points:

- Flavors: Iced Tea + Vodka, Peach Tea + Vodka, Half & Half + Vodka, Lemonade + Vodka

- Popularity: Top-selling spirits brand at Philadelphia Phillies games in Citizens Bank Ballpark

- Trend Themes:

1. Iced Tea-infused Cocktails: Innovative combinations of iced tea and vodka in beverages.

2. Canned Cocktail Revolution: Premium vodka and real tea blends in convenient cans.

3. Sessionable Alcohol Offerings: Low ABV options suitable for outdoor activities and social gatherings.

- Industry Implications:

- Beverage Manufacturing: Meeting the demand for innovative and convenient ready-to-drink cocktail options.

- Hospitality and Events: Adapting to offer unique and refreshing beverage choices at outdoor events and sports venues.

- Sports and Entertainment: Capitalizing on the popularity of sessionable alcohol offerings in sports stadiums for enhanced fan engagement.

This rise in popularity of Surfside canned cocktails showcases the appeal of convenient, flavorful, and sessionable beverage options tailored for various outdoor and social settings, contributing to the evolving landscape of the beverage industry in the United States.

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