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Innovation of the Day: Ghetto Gastro's Toaster Pastries are Powered by Whole Grains

Ghetto Gastro is an edgy brand that's daring to disrupt the breakfast category with bold designs and plant-based toaster pastry flavors that challenge the category leader.

At Natural Products Expo West 2024, the brand showcased toaster pastry flavors like Chocolate Raspberry, PB&J and Strawberry made with nutritious whole grains and natural vegetable juice powders for color.

Ghetto Gastro, the culinary collective by Jon Gray, Pierre Serrao and Lester Walker, celebrates The Bronx as a community and its role in global food, fashion, music, art and design scenes. The brand debuted a bold new look for its official launch in Target, sharing not only toaster pastries for a new generation but also pancake and waffle mixes, and maple syrups.

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