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Innovation of the Day: Fruit-Forward Wine-Based Cocktails

The Uptown Cocktails Melon Peppersmash premixed wine-based cocktail is a new flavor variation being added to the brand's portfolio to provide consumers with a delicious way to elevate their drinking occasions this summer.

The cocktail is crafted with a blend of salted watermelon and cucumber flavors, which prioritize a fresh profile for sippers to appreciate. The cocktail maintains a fruit-forward flavor profile thanks to the real fruit juice in the mix and features a 13.9% ABV that's ready to serve out of the bottle.

The Uptown Cocktails Melon Peppersmash premixed wine-based cocktail is simple to prepare by simply shaking it and pouring it, and comes in a large format bottle to support a customized serving size. The cocktail is Kosher-certified and gluten-free.

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