Key Points: Costa Coffee's Summer Menu
Signature Flavor: Introducing the Iced Whipped Latte for a creamy, sweet coffee option.
New Food: Unique flatbreads like Chicken Shawarma and Tandoori Spiced Bhaji cater to diverse tastes.
Refreshing Drinks: Blueberry Bubble Frappe and Raspberry Mini-Bubble Frappe add playful, summery options.
Availability: Now available at Costa Coffee locations nationwide.
Trend Themes Identified
Innovation: Costa Coffee seeks to attract customers with new flavors and textures.
Seasonality: The summer menu highlights limited-time options that align with changing weather and preferences.
Refreshment: Emphasis on fun and fruity drinks adds to the summery theme.
Industry Implications
Competition in the Coffee Market: Limited-time offerings and unique flavors could help Costa Coffee differentiate itself from competitors.
Experiential Dining: Interesting food options move beyond standard coffee shop fare and create a more engaging experience.
Marketing Opportunities: Seasonal menus can be heavily promoted to draw attention, encourage customer trials, and drive social media buzz.
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